10 Most Shameless Product Placements In Games | Screen Rant

2022-05-14 12:53:20 By : Ms. Sonia Pei

In these ten games, product placement has become so blatant that they almost function as full-blown commercials.

Game companies are doing their best to maximize the exposure of their bestselling and well-received titles. Take the case of crossover games like Super Smash Bros. Ultimate, which feature characters from some of Nintendo's most-loved games, as well as personalities from third-party developers like Disney, Capcom, and Square Enix.

Aside from sometimes highlighting characters and titles from other game companies, some developers also dabble in in-game advertising. While others may subtly feature real-life products to boost their exposure, some games do too much to sell a product and take the player out of the experience. From DLCs that feature a particular company to titles that integrate the product into the gameplay, these games brazenly act as an interactive extension of real-life corporations.

Players will have a hard time escaping the caffeinated energy drink Monster Energy. In the game, the drink is always available at the place where the protagonist gets his respite. The product is further pushed into the gamer's face as the main character is needed to drink a can before he recovers some vitality.

Related: 10 Rival Video Game Franchises That Should Just Crossover

The game is set in a desolate world where it doesn't make sense to have an overflowing supply of a specific product. Because the story doesn't even bother to explain the involvement of the product, fans comment that the product placement is somewhat jarring and definitely out of place.

From the title itself, players will know that Pepsiman is based on the iconic American carbonated soft drink. But despite not having a big budget and being an obvious promotional material for Pepsi, the game is a company-branded game many gamers love.

The endless-runner game is also adored by gamers everywhere thanks to its catchy theme. And while it was released as a PlayStation 1 exclusive game for the Japanese market, it has English voice acting and menus, which allowed it to gain fans all over the world.

Mascots for soda brands were a huge thing in the eighties and nineties. 7 Up, for instance, had its mascot called Cool Spot. The anthropomorphic representation of the dot in 7 Up's logo, Cool Spot also had his own game released for the SNES and Mega Drive.

Cool Spot is a classic platformer where the main character throws soda bubbles as his main form of attack. But while the simple mechanics and familiar graphics make it an enjoyable game, a lot of players feel frustrated playing the game as it has checkpoints instead of a proper save feature.

Naughty Dog's Uncharted 3 celebrated its 10th-anniversary last year. Aside from remembering how great of a game it was, fans were also reminded of the game's bizarre partnership with fast-food chain Subway. A month before the game's release, it was announced that those who bought Subway promotional products could gain early access to Uncharted's multiplayer mode.

Uncharted 3 protagonist Nathan Drake went through a lot of crazy and difficult missions. But fans of the game also went on a real-life mission to gain access to the game's multiplayer mode, as well as collect in-game Subway-themed stuff such as weapon skins and virtual costumes.

It took Remedy Entertainment five years to develop the psychological horror game, Alan Wake. But even if it had an exceptional narrative and eye-catching visuals, some gamers felt that Alan Wake's partnership with Verizon has prevented it from becoming a flawless game.

Related: 8 Best Characters in Alan Wake Remastered

In one tense and serious sequence, a Verizon commercial was playing on the TV in the background. The odd placement of Verizon promotional materials made it difficult for gamers to fully enjoy the game. Thankfully, the remastered version of the game took out all product placements, not just from Verizon, but also from brands like Energizer and Lincoln.

Cup Noodles is a popular instant noodle brand that's known all over the world. In the game Final Fantasy XV, Cup Noodles is a game element that can be consumed to boost the stats of the players.

But in one of the game's DLCs, the maker of Cup Noodles, Nissin, has pushed the pedal to the metal when advertising the ramen brand. Besides having a side quest that's dedicated to Cup Noodles, purchasing any of the limited edition Final Fantasy XV Cup Noodles allows players to gain a Cup Noodle-style helmet as an in-game item.

The sequel to the Nintendo strategy puzzle title has players assume the role of alien travelers that land on a remote planet. But despite being a foreign world, the planet they land on has brands that are extremely familiar to players.

Related: 10 Puzzle Games That Were Critically-Panned But Popular

Brands like Skippy, Duracell, and Chapstick make an appearance on Pikmin 2. However, this seemed to be the wrong direction the game was going in, as many fans said that they didn't like how obvious and copious the product placements in the game were.

A lot of restaurants and fast-food chains make an appearance in popular media like TV and film. But in 2006, Burger King decided to infiltrate the video game world and launch their title. Starting Burger King's mascot, The King, Sneak King was a stealth-style game that was too creepy for its good.

The game asks players to sneak up behind people and stun them by giving them Value Meals. While it was a relatively cheap game with a unique concept, a lot of gamers found Sneak King to be incredibly repetitive, have poorly made graphics, and annoyingly unfair bugs.

Mario Kart 8 Deluxe is one of the best games in the franchise. However, its predecessor for the Wii is still highly regarded by some fans of the game as the superior version.  In Mario Kart 8, players get to have different battle modes, fully customize their vehicle, and switch up their character options.

However, a specific DLC for Mario Kart 8 has some fans shaking their heads. Including Mercedes-Benz-themed karts, the DLC for Mario Kart 8 was not appreciated by gamers. Against the colorful karts used by other characters in the game, the sleek Mercedes-Benz cars look out of place and appear drab and depressing.

Super Monkey Ball 2 is one of SEGA's most-favored games. It gained a high score on Metacritic from fans and critics by having superior game mechanics and by fixing the problems its predecessor had.

However, there was a glaring source of annoyance in Super Monkey Ball 2. Every banana on the game had a sticker from the global agricultural company Dole. But while it does make sense for SEGA to partner with the number one international banana company, it did take away the enjoyment for some players.

Next: 10 Movies That Were Basically Just Ads, According To Reddit

Jom is a freelance writer for Screen Rant. His love of pop and geek culture stems from years of watching TV shows and exploring the internet from under the covers of his bed. He also enjoys engaging with vicious and casual pop culture fans on online forums. When he's not busy writing, he can be found playing games on his Switch or listening to newly released records.